Let’s say you are starting your small business and you need to get your social media going with a strong foundation, or maybe you are establishing yourself as a creator in your community. Finding your niche as a brand or creator on social media is often misunderstood. Basically… it’s all about branding.

Video content has taken the world by storm, especially on social media. Is it really that important for your business?

Let’s dive into the pros and cons of video content and how you should be utilizing it depending on your niche.

Ah, hashtags — the timeless, algorithm-bending super hack to getting your social posts out to the masses. Except it doesn’t work that way. See how hashtags have changed and how you should be using them going forward.

Digital marketing encompasses a range of strategies, from social media and content marketing to email campaigns and SEO, each helping businesses reach and engage with their target audience. This shift towards online platforms means that businesses of all sizes must adapt and leverage digital marketing to remain relevant, competitive, and visible.

It can be stressful for many business owners to determine which social platforms are right for them. We often wonder which platforms will be able to capture the right audience, communicate my message in a way that aligns with my branding, and so much more. It is important to note, however, that you do not have to be everywhere all the time - that is the greatest misconception.

Blogs, when done right, can be extremely beneficial for businesses looking to get in front of their ideal potential client. Simply put, consumers search for what they need. If that search aligns with your blog content then you are more likely to get found. Just make sure that your blogs actually provide value!