Tips to Creating Compelling Social Media Video
Let’s face it: social media isn’t going anywhere. In fact, it’s only becoming more powerful—especially for businesses. A staggering 70% of small businesses use social media as a major part of their marketing strategy. And if you’re not taking advantage of video content yet, you’re leaving serious engagement (and sales) on the table.
According to Forbes, video content holds attention five times longer than static images. By the end of 2023, it was predicted that video would account for 82% of all internet traffic. Want reach? Want connection? Want growth? You need video.
Why Video is the Future of Social Media
Videos on platforms like Facebook see 135% more organic reach than photos. Why? Because video storytelling drives results. It:
Increases brand reach and visibility
Builds brand loyalty
Humanizes your business
Encourages user participation
Drives authentic engagement
When you tell stories through video, you tap into the human experience—emotions, curiosity, and connection. This is the secret sauce of a memorable brand.
4 Tips for Creating Videos That Connect
You don’t need a studio or a big budget. What matters is clarity, value, and authenticity. Here’s how to start crafting videos your audience will actually watch (and share):
1. Quick Bursts of Video (4–8 Seconds!)
We’re working with micro-attention spans. Keep it snappy. Use short clips to highlight different angles, products, or aspects of your story.
👉 You don’t have to show your face. Faceless videos with strong visuals and clear messaging still perform extremely well—especially if they offer either entertainment or information.
2. Audio and Visuals Matter—More Than You Think
Natural lighting can make a massive difference. No need for pro gear—just avoid dark, grainy video.
Want to go a step further? Use trending audio. Platforms like Instagram and TikTok boost videos that use popular sounds, helping you reach new audiences faster.
3. Always Add Value
Before you hit record, ask: “Why would my audience care about this?” Your videos should answer a question, solve a problem, or entertain.
Ideas for real estate pros (and beyond):
Top 3 things to know before buying a home in NC
Lifestyle highlights from neighborhood X
Behind-the-scenes tours
Client success stories
What no one tells you about the market right now
The goal? Offer just enough value to get viewers to want more—and keep them moving down the funnel.
4. Be Transparent (Seriously)
The best content isn’t overly polished—it’s real. Social media started as a way to connect with people, not as a commercial. Be honest. Be yourself. Don’t overthink it.
Show your process. Laugh at your bloopers. Share something personal. When you’re genuine, people pay attention.
Mistakes to Avoid
Even the best intentions can fall flat. Keep these common mistakes in mind:
Ignoring engagement: If people comment, comment back! Engagement is a two-way street.
Over-promoting: If every post feels like a sales pitch, people will tune out.
Losing focus: Stay in your niche. If you’re a real estate agent, keep your content anchored in real estate. You want people to know what to expect—and why they should follow you.
The Bottom Line
Social media video isn’t about perfection—it’s about connection. Focus on short, valuable, authentic stories, and you’ll start seeing stronger engagement and results.
The next time you open your camera app, remember: it's not about creating content for everyone—it’s about making content that your audience truly connects with.
Ready to chat about how we can help you with actually executing your plan to create social video for your small or growing business? Let’s chat. Book a FREE 15 min consultation with me HERE!