To Film or Not To Film? - Are videos on social media really that important?
Video content has taken the world by storm, especially on social media. Is it really that important for your business?
Let’s dive into the pros and cons of video content and how you should be utilizing it depending on your niche.
Let’s face it — Social Media is not going anywhere. It’s time to use it to your advantage. Before we do that though, let’s discuss why video has even grown to its current importance and popularity.
Advertising on social media remains as popular as ever, with recent reports saying that 70% of small businesses use it as part of their marketing efforts, 36% higher than the second most popular channel, print advertising.
Small Business Owners find social media marketing up to 7% more effective than digital ads
9 out of 10 business owners say audiences’ social media preferences are more important than demographics
So moral of the story here is that it freaking works.
Benefits of Video Storytelling on Social Media
Humanize Your Brand - Storytelling on social media provides a personal touch, making your brand more relatable and fostering a sense of connection with your audience.
Drive Reach - Compelling stories have the potential to result in increased reach and brand visibility as audiences share and engage with your content, amplifying its reach.
Builds Brand Loyalty - By sharing stories on social media, you create a narrative that aligns with your audience's values, fostering a loyal community of followers.
Increases Engagement - Stories capture attention and evoke emotions, leading to higher engagement rates and increased interactions with your social media content.
Encourages User Participation - By encouraging comments, shares, and user-generated content, you create a sense of community and co-creation, fostering a deeper connection.
Fosters Authentic Connections - Stories allows you to create genuine connections by sharing relatable narratives, personal experiences, and behind-the-scenes glimpses, building trust and loyalty.
Common Storytelling Pitfalls To Avoid
Using Excessive Promotional Language - Again, people go to social media to receive info and to be entertained. At the end of the day, if you are not providing value in one of those two ways, they will simply keep scrolling. Using excessive promotional language can create a sense that your business is not engaged with real people on social media.
Neglecting to Engage with Your Audience’s Feedback/Behavior - Keeping track of what your audience engages with can help you decide what is working and where you need to go. No need to keep endless spreadsheets with data, but if a video did well, maybe make more in a similar fashion.
Sharing Irrelevant Content - If your niche is wellness for example, let’s stay in the wellness realm. When you have a clear vision for your content, it will be clear to followers and they will associate that topic with you.
With all of this in mind, you are probably wondering how to utilize video for your business on social media in order to tap into this amazing potential. First thing to note is that you do not have to be perfect. Many people hold the misconception that videos on social media have to be full productions and turn out perfectly like their vision in order to get viewers. Not true. Get out there and film!
Also, social media works because people find the content one of three things: Entertaining, Empowering, or Educational for them. Therefore, if your 5 second video relating to your business is funny and relatable (and thus entertaining) that’s what really counts. With millions of videos posted to social platforms everyday, it’s important to create the content your viewers actually want versus trying to create the perfect ad for your company.
This process can be a lot, however. If you are looking to explore more about how you can implement video into your social media and marketing strategy - let’s chat.
Maybe you need someone to help you plan out your videos? Maybe you actually need someone on the ground to help you film social media video?
Book a FREE 15 Minute Consultation with me HERE to see how I can best serve your needs and if our partnership would be a good fit!