Let’s say you are starting your small business and you need to get your social media going with a strong foundation, or maybe you are establishing yourself as a creator in your community. Finding your niche as a brand or creator on social media is often misunderstood. Basically… it’s all about branding.

Video content has taken the world by storm, especially on social media. Is it really that important for your business?

Let’s dive into the pros and cons of video content and how you should be utilizing it depending on your niche.