Story posts are great for creators and businesses looking for an additional outlet to personally connect with their audience and share more content in a casual format. Stories also make for a great solution to repost other content that pertains to your industry/niche. With stickers, music, dynamic visuals, and more, stories are a versatile tool that can help boost engagement, brand recognition, and relatability. On Instagram specifically, users can also curate specific collections of stories, often used for FAQs, testimonials, brand history, and more.
Engaging Story Posts
PROS OF STORY POSTS
1.Great for Polls, Announcements, Etc
2. Can Boost Engagement When Done Correctly
3. Offers more casual opportunity for audience to connect
4. Extra features available (music, stickers, links, etc)
Story FAQs
‘How often should I be posting stories?’
That’s up to you and the goals of your business! I typically recommend posting stories 2-3 times per week on your own. This does not include reposting other content within your niche.
‘Should my stories still be brand compliant?’
That depends. If your brand going for a specific, strict, curated look then don’t use stray away from that in your stories. If you are a casual creator/brand that is posting a story in real time within the app, maybe you bypass the the extra branding steps.
‘How do I get people to engage with my stories?’
Marketing, especially on social media, boils down to the value that you provide. Value comes in many forms, but the real question you must ask yourself is ‘what is my audience getting out of this?’. This will get you moving in the right direction!